Why is ZENCamps making spices now?
"Are those seasonings really safe for children to eat with peace of mind?"
Currently, many outdoor spices flood the market. However, most of them are based on cost-prioritized "refined salt" and rely heavily on the strong punch of "garlic powder", resulting in a biased flavor profile.
Indeed, they are stimulating and convenient, but do they incorporate the "delicate umami design typical of Japanese taste" that brings out the flavor of the ingredients? Has the commitment to raw materials become secondary in order to keep costs low?
We wanted to challenge this situation. "We want to deliver spices that are not just strongly stimulating but genuinely delicious and can be confidently recommended to loved ones." From this strong desire, "Mabuchi's Spice" was born.
Uncompromising ingredients. "Umami evidence" that resonates with Japanese taste buds
"Mabuchi's Spice" achieves a deep richness and long-lasting aftertaste unlike conventional spices by meticulously combining carefully selected natural ingredients.
The essence of "Wa" and the finest stimulation: Maruya Hatcho Miso Powder × Kerala Malabar Black Pepper
The mellow umami of "Maruya Hatcho Miso," boasting a 400-year history, beautifully resonates with the deep aroma of the world-class Kerala Malabar black pepper from India. This black pepper is not just spicy but carries a "smoky wood-like fragrance" and "earthy depth," perfectly harmonizing with the heat of Maruya Hatcho Miso.
The umami backbone "dashi": Bonito, sardine, kelp, odorless garlic
Designed on the foundation of "Japanese dashi." Bonito shapes the umami outline, sardine adds depth, and kelp rounds out the whole. Adding "odorless garlic" as a secret ingredient suppresses garlic odor while casting a subtle shadow of deep richness unnoticed.
Gentle saltiness without sharp edges: Himalayan rock salt (pink salt)
Instead of refined salt, mineral-rich pink salt is used. Its saltiness is smooth and rounded, not sharp, so it does not interfere with the original taste of the ingredients but maximizes their flavor.
Elegant aftertaste: Jerusalem artichoke powder and Indian sansho pepper
Jerusalem artichoke, called "natural insulin," gives a gentle roundness to the flavor, and the finishing touch of Indian sansho pepper adds a "floral, softly fragrant" elegance and a refined tingling aftertaste.
Excellent versatility achieved through joint development by professionals
This product was blended without compromise by two professionals who are chief researchers at the "Spice and Sake Laboratory," which has previously launched popular products.
These two, who have spent many outdoor and camping meals together, refined their senses as partners to create this spice. While aiming for a blend ideal for grilling beef, which is in high demand for camping and barbecues, the result was a versatile seasoning that also pairs well with grilled chicken, pork, and vegetables.
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Nobuhiko Mabuchi
Branding director/editor. Using "editorial skills" as his strength, he supports corporate branding and operates a regional community farm, while also handling marketing for ZENCamps. This time, with his outstanding editorial skills, he produced a mixed spice that fits modern lifestyles. -
Shankar Noguchi
Spice hunter/blender. CEO of Indo-American Trading Company. While importing Indian foods and developing products, he has also eaten many lamb chops and Aussie beef as a rum ambassador, exploring aromas and flavors that complement red meat. Based on this experience, he focused on blend design that maximizes beef umami, supporting the flavor profile and completeness of "Mabuchi's Spice."
[Important] Crowdfunding Launch Decision! How to get it at the best price?
"Mabuchi's Spice" is planned to be pre-sold via crowdfunding!
"I tasted it and it was delicious, so I want to use it on my camp!" "I was looking for spices that my family can eat safely!"
If so, please register for the "ZEN Camps Official LINE" from the button below.
● Benefits of registering for the official LINE ●
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Receive the "fastest notification" when the project starts!
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Get information on the limited quantity "super early bird discount (maximum discount rate)".
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Receive ZEN Camps' new product information and special campaign offers.
The "super early bird" slots for crowdfunding sell out very quickly every time.
To get "Mabuchi's Spice" at the best price, please add us as a friend on LINE right now!
We hope your outdoor life and dining table become even richer with "Mabuchi's Spice." Thank you for your support!
